August 11, 2015 | Sharon Cheong
If you run a small business in Singapore then you already know how fierce the competition is in this nation. Singapore has long been a hub for the import export business, as well as a strong financial center in Southeast Asia. Many of the largest companies in the world have an offshore office in Singapore due to its excellent availability of seaports, air transportation, low-cost labor force, and many other incentives.
A Sound Marketing Plan
With so many small businesses in this region, owners and managers must be committed to innovative marketing solutions with a sound marketing plan. Today, the Internet offers various incredible opportunities to perform effective marketing without spending a lot of money. In most cases, however, it's wise to lay out a good overall strategy before beginning. As many business owners in Singapore can tell you, certain efforts produce a much higher return on investment than others. For instance, many businesses have used Facebook ads to try and improve their web traffic and increase sales.
Using Analytics for Best Result
Though Facebook does reach millions of users worldwide, their business ads have not performed well for numerous business owners. In many cases, a small business might spend hundreds of dollars on Facebook ads before realizing that they are not getting good results. This is where the importance of analytics comes in. Facebook, Google, and many others do offer excellent analytics tools. Using these tools, you can see which ads are performing best and get rid of those that are doing poorly so that you don't waste money on something that doesn't work.
Research-Based Growth Strategies
With such diverse competition in Singapore today, small businesses should do adequate research before laying out their marketing plan. Research should include defining your consumer and target audience, as well as developing your brand and describing the essential points that make your company stand out from the others. Who are you selling to? Why should consumers buy your products and services? What is the best way to reach your target consumer? Once you have researched the answers to these questions, you can more fully assemble a strong marketing plan.
If you are committed to achieving breakthrough growth over the next 12 months, you will need to be flexible with your marketing efforts. The problem is that commerce and industry in Singapore changes periodically. The market landscape changes as well. There are hundreds and sometimes thousands of other brands competing in your space. In order to accelerate revenue generation and create the exciting growth you would like, your marketing solutions must grow with your business. Think outside the box and be willing to adapt to changes.
Professional Office Space
An excellent method of getting an all-inclusive space for your business offices is by leasing from Servcorp Serviced Offices. For one monthly fee, you can get a long list of attractive amenities and there are no contracts to sign. Leased office space is available and includes a dedicated receptionist, bilingual HR and IT personnel and highly skilled staff members who can step in at a moment's notice to help out with a big project. Leased office space is available in all sizes with luxury décor and furnishings. Meeting and board rooms are also available for those big presentations or meetings with important investors. Call +65 6690 6161today to get free quotes and information about offices, meeting rooms and boardrooms.